How can eCommerce help a business grow

Online shopping has been on the rise in the last few years together with the digital revolution drastically changing our consumer habits. Everything is online these days, and this also rings true with how we like to carry out our shopping. 

The eCommerce industry managed to grow at an accelerated rate during the pandemic when we were all home a great deal more often than usual. As a result, in May 2022, internet sales accounted for 26.6% of all official retail sales, compared with 19.7% in February 2020. 

So, when you’re running a business selling products and services to customers in today’s world, dabbling in eCommerce can be essential to helping you expand at a healthy rate.

Are you a business owner a little unsure about eCommerce and how it all works? Here, we at Magenta Self Storage explore how can eCommerce help a business grow. Carry on reading to find out more!

Broaden the range of products and services you can sell

You must consider that customers in 2022 love variety and choice, and internet shopping at eCommerce stores provides you with that in abundance. Running an eCommerce site allows you to scale your business and add extra lines and new ranges for your customer base. 

In turn, diversifying your sales should help you to attract new customers. Increased sales through eCommerce will mean more turnover and a healthier outlook for your business. 

Save money on retail space

Rents for retail space on high streets and so on are pretty high these days. Operating an eCommerce side of your business means you can grow and sell more without needing to relocate to bigger premises.

Are you after business storage for your eCommerce venture? Be sure to check out the business storage we offer here at Magenta Self Storage. Our storage units come with state-of-the-art security and are ideal for businesses of all sizes.

Reach more people

There are thought to be over 5 billion internet users worldwide today! Therefore, online sales help your business grow by enabling you to reach a much wider audience. 

Want to improve your reach and gain new customers over time as a modern retail business? Setting up an eCommerce site for your business is definitely the way to go.

Convenience 

Brick-and-mortar stores tend to shut at some point during the day/nighttime. However, customers can shop at an online store whenever they like, with 24/7 availability 365 days a year. 

The convenience and ease of an online store will help you appeal to a wider international customer base and grow your business on the internet. So, don’t underestimate the benefits of the convenience of having an eCommerce shopping option for your customers.

A good e-commerce site will do wonders for your marketing

Having a well-structured online store adhering to best SEO practices will help market your business and get you to the top of the search engine results pages. Make the most of email and social media marketing to keep your online audience up to date about all your new products and services and any fresh developments in your business.

Interested in finding out about expert business storage solutions from a self-storage provider you can depend on? Get in touch with us on 0800 058 4102, send an email to info@magentastorage.co.uk, or head on down to one of our 5 self-storage locations across England and Wales.