Customer Spotlight: Bell Music Academy at Magenta Storage Acton

Transforming Storage into Sound: A Symphony of Innovation

At Magenta Storage, we’re redefining what a storage unit can be. One of the most compelling examples of that is the story of Bell Music Academy, who transformed a storage unit at our Stirling Road facility into a fully functioning, professional-grade music studio.

Bell Music Academy has a legacy rooted in passion and persistence. Founded in 1990 in Hillingdon, they quickly scaled its operations—moving into its first building just around the corner from our Acton site in 1995. Over the years, it became Europe’s largest percussion hire company, eventually adding multiple buildings and services in hire, sales, tuition, repairs, and recording.

But when the pandemic hit in 2020, Bell was forced to shut its doors. Instead of letting the curtain fall, they reimagined their future—and in 2021, reopened in an entirely new format inside Magenta Stirling Road.

From Setback to Setup: Reinventing the Studio Model

Losing their Greenock Road facility during Covid was a major blow to the Bell team, their 16 staff, and their community of musicians. But necessity bred innovation. Collaborating closely with the Magenta team, Bell rebuilt two of their former studios inside a 325 sq ft space at the Stirling Road site.

The new setup operates as a not-for-profit, allowing trusted users and new students to continue their musical development. It’s a space driven by legacy, built with intention, and fuelled by passion.

Supporting the Next Generation of Musicians

Bell Music Academy offers structured sessions in drum kit and orchestral percussion, available in 2.5, 3, and 5-hour slots. With a philosophy that anyone can learn an instrument, their student base is as diverse as their sound.

What differentiates Bell? Access to professional-grade equipment—drum kits, orchestral percussion, and even an upright piano—at a price point that doesn’t alienate aspiring musicians.

A Real Asset to the Community

This isn’t just about a business—it’s about impact. Bell provides local access to high-quality music education, mentorship, and development. The Stirling Road site has become a creative cornerstone for those looking to start or continue their musical journey in Acton and the surrounding areas.

Why Magenta Stirling Road?

Bell’s decision to rebuild inside a storage facility wasn’t just practical—it was strategic.

“Magenta was the only way to keep our vision alive. The fifth floor was a blank canvas, and together we brought the studios back to life.”

The flexibility of the unit, combined with Magenta’s secure infrastructure, public transport links, and consistent on-site support, made it the perfect foundation for their relaunch.

Key Benefits:

• Customisable space that met their acoustic and operational needs.
• Cost-effective footprint with predictable monthly overheads.
• Professional, secure environment for students and tutors alike.
• Accessible location with strong transport connectivity.
• Dedicated staff who’ve supported the project from day one.

Looking Ahead

Bell Music Academy is focused on scaling their impact—not their cost. Their goal is to keep supporting musicians with affordable, accessible studio space, while providing the local Acton community with an opportunity to learn and explore music in a safe and inspiring environment.

They’ve already recommended Magenta to members and peers for both storage and creative space—proof that flexible infrastructure can enable bold ideas.

Bell Music Academy’s journey at Magenta Stirling Road proves that innovation thrives where support and space align. This isn’t just a story of resilience—it’s a case study in what’s possible when vision meets the right environment.

Ready to reimagine your workspace at Magenta?
Let’s talk about how our spaces can help your business make its next bold move—just like Bell Music Academy.